Sony Alpha A7 IV Mirrorless Digital Camera Body – 33MP Full-Frame Hybrid Camera with 4K 60p Video (ILCE-7M4)

• The Sony Alpha A7 IV Mirrorless Camera is a powerful hybrid full-frame camera designed for professional photographers, filmmakers, and content creators. Featuring a newly developed 33MP back-illuminated Exmor R CMOS sensor and the advanced BIONZ XR processor, the camera delivers exceptional image clarity, improved color reproduction, and impressive low-light performance.

• Built for both still photography and video production, the A7 IV supports high-quality 4K video recording with 10-bit 4:2:2 color depth and oversampled 7K capture for outstanding detail and cinematic quality. Professional color profiles such as S-Cinetone, S-Log3, and HLG allow creators to achieve cinematic skin tones and greater flexibility in color grading.

• The advanced Fast Hybrid Autofocus system uses 759 phase-detection points covering approximately 94% of the frame, ensuring precise and reliable focusing performance. Real-time Tracking and Real-time Eye AF intelligently detect human, animal, and bird eyes for consistently sharp results during both photography and video recording.

• The camera supports continuous shooting up to 10 frames per second with AF/AE tracking, making it suitable for sports, wildlife, and action photography. The large buffer allows hundreds of consecutive images to be captured without interruption when using CFexpress Type-A cards.

• Designed for hybrid creators, the camera features a fully articulating 3-inch touchscreen LCD and a high-resolution 3.68-million-dot electronic viewfinder with a 120fps refresh rate for smooth and accurate composition.

• With professional connectivity including USB-C, full-size HDMI, dual card slots, and built-in Wi-Fi and Bluetooth, the Sony A7 IV also supports direct USB livestreaming and remote control through mobile devices, making it ideal for modern content creators and professional production environments.